Free tools
Four calculators, no sign-up
Each calculator answers one question that marketers are often asked and rarely have time to work out carefully. They run in your browser, they do not save anything you enter, and they do not ask you to sign up.
A/B test significance
Check whether a result is a real difference or is only the result of a small sample, before you act on it.
Open the calculator →Discounting impact
See what a discount costs in margin, and how much extra volume it has to earn back to break even.
Open the calculator →Pricing sensitivity
See how demand, revenue and profit change as the price changes, using a range of elasticity assumptions. Elasticity is how much demand changes when the price changes.
Open the calculator →CAC to LTV
Compare what a customer costs to acquire against what one is worth, and how long the payback takes.
Open the calculator →When you need more than one answer
A calculator answers your question and does not remember the result. Planifold keeps your budgets, objectives, campaigns and results in one place. Each number is linked to the numbers it was calculated from, and each one says how confident it is.