Pricing sensitivity
Enter a price range and how you expect demand to respond. The calculator shows revenue, profit and market share across the range. You can see where the best price is and how far your elasticity assumption can be wrong before the best price changes.
Current Profit
$20,000
Optimal Price
$85
Profit Upside
9.9%
Market Share
20.0%
Price Elasticity Risk
High
Competitor Response
Medium
Defensive Position
Weak
Market Expansion
12.0%
Pricing Overview
Pricing analysis that uses elasticity, which is how much demand changes when the price changes, together with competitor behaviour and market conditions
Business Intelligence
Current Performance
Revenue
$100,000
Industry
retail
Strategic Intelligence
Customers are highly sensitive to price. Consider competing on value and not on price.
Market expansion opportunity: 12.0% growth potential
Pricing Health Indicators
Price Flexibility:±30.0% ✓ High
Margin Upside:+0.9% ⚠ Modest
Key Scenarios
Key Price Point Scenarios
-21% Price Reduction
$79
Volume
+42.6%
Revenue
+4.8%
Profit
+9.6%
Market Share
+7.9%
Competitor Response
Low
-12% Price Reduction
$88
Volume
+22.8%
Revenue
+3.7%
Profit
+7.4%
Market Share
+4%
Competitor Response
Low
Current Price
$100
Volume
0%
Revenue
0%
Profit
0%
Market Share
0%
Competitor Response
Low
+12% Price Increase
$112
Volume
-27.4%
Revenue
-18.6%
Profit
-37.3%
Market Share
-2.7%
Competitor Response
Low
+21% Price Increase
$121
Volume
-51.2%
Revenue
-40.9%
Profit
-81.8%
Market Share
-5.1%
Competitor Response
Low
-21%
Price: $79
Volume
+42.6%
Revenue
+4.8%
Profit
+9.6%
Market Share
+7.9%
Competitor Response
Low
-12%
Price: $88
Volume
+22.8%
Revenue
+3.7%
Profit
+7.4%
Market Share
+4%
Competitor Response
Low
Current Price
Price: $100
Volume
0%
Revenue
0%
Profit
0%
Market Share
0%
Competitor Response
Low
+12%
Price: $112
Volume
-27.4%
Revenue
-18.6%
Profit
-37.3%
Market Share
-2.7%
Competitor Response
Low
+21%
Price: $121
Volume
-51.2%
Revenue
-40.9%
Profit
-81.8%
Market Share
-5.1%
Competitor Response
Low
Note: Scenarios marked as "Optimal" are the price points that give the best result for one business objective. The objectives are:
Profit
Revenue
Volume
Market Share